Dr Mumbo

When crisis comms gets into a crisis of its own… kind of

It could be suggested that crisis comms crack teams in Australia have been having a good year.

Might there have been a few involved in sorting out the situation when Katie Hopkins randomly appeared in our country recently and then quickly got escorted back out? Surely there would have been a few involved with all the communications challenges around Astra Zeneca’s COVID-19 vaccine. For sure there are more than a few working for the Tokyo Olympics right now. Probably not so much at iSentia recently though.

Regardless, Dr Mumbo was fascinated to see a debate around the very art of crisis comms surface on Twitter recently.

In the words of R/GA no less:

Shots fired.

There didn’t seem to be any one example or anyone in particular R/GA was aiming for, or should we say Mr Chapin Clark, executive creative director of social content at the agency and “the voice of R/GA on Twitter”.

Just a few shots randomly fired off into the ether.

Unsurprisingly, the PR and communications industry came marching in with force to counter-attack.

That’s not entirely accurate. US-based JBLH Comms came to the defence of crisis comms. A quick left hook, followed by a duck and punch from Clark. Things were getting feisty. Dr Mumbo was about to pull out the good popcorn.

Until JBLH literally got tired and called in back up in a rather half-arsed manner.

Oh dear. Turns out an attack on crisis comms isn’t such a big crisis after all. If anyone else wants to get involved, the good popcorn is still within arms reach.


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