Mumbrella’s Summer Shorts Series – Episode Seven

Shhhh! Be very, very quiet! The media, marketing and advertising worlds are having nanna naps for the summer holidays, but Mumbrella has whipped out the shorts and is surfing through the break.

If you’re missing the action, cruise on over to Mumbrella for your industry news fix. You won’t find this in any newsletter – so keep popping back to the website regularly for updates.

We’d like to keep this interactive, so please, if you’d like to be part of Mumbrella’s industry insider holiday summer camp, send your thoughts, sightings, and ideas to

It’s not you, it’s me

Some folks just need to be told.

Covid has tested advertisers and marketers alike, so Colenso BBDO has come up with a novel holiday gift for their clients, and we think it’s kind of cool.

This year, instead of a typical gift, the agency has issued their clients a 21-day restraining order.

The order, which lasts the entirety of the Christmas break, forms the label of a bottle of wine. Each bottle comes packaged in a manila box and was “served” to clients in person by Colenso’s newly-minted legal person and front of house manager.

The restraining order requests that clients “maintain a distance of at least 2 metres from the premise and employees – the distance commonly required to pass an urgent new brief from one person to another.”

The writers have been careful not to leave any loopholes, even stating that contact via a third party “such as your cousin’s boyfriend who flats with Reks our retoucher” will be deemed a breach of the order.

If a breach does occur, the agency has clearly outlined the consequences. For example, new briefs received after 12pm on a Friday “will be lit on fire”.

The usual lavish agency catering will be reduced to fruit platters containing only, “sliced banana and withered grapes”.

In meetings, clients will “relinquish their right to laugh when a creative director describes his/her/their intended ‘vision’.”

Marketers tempted to send Colenso an urgent brief over the break risk being forced to “agree to run the 90-second version of any TV ad, despite specifically declaring at least five times you had no use for a 90”.

“2021 has been a year where consumer confidence and spending plummeted, then skyrocketed, shoots were on, then off, then on again. The unpredictability of Covid combined with WFH, a global talent shortage and terrible hair has made the need for a proper summer break even more important. We’re excited to launch into 2022 with our fantastic clients. But first, a break,” says Simon Vicars, CCO of Colenso BBDO.

Short shorts

    • Kathryn Minshew, co-founder and CEO of career website The Muse, is predicting another wave of resignations in January and then again once companies start finalising their back-to office plans, probably after summer.
    • A face-to-face CES conference is still planned for the first week in January, even though GM, Google and TikTok have now decided to take their activities virtual, following the recent increase in COVID-19 cases across the globe.
    • Anytime Fitness is getting “Real AF”.

    • Maccas in China is trialling stationary exercise bicycles in some locations to help with the guilt of eating fast food.


View this post on Instagram


A post shared by Cristiano13 (@cris13_u)


Good Ad

DDB Tribal, Volkswagen’s advertising agency, created a print ad campaign that communicates the features and benefits of the brand’s Park Assist system.

Missing our voices? Fear not:


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.